A Strategic Process Perspective on AI-Driven Digital Transformation: Evidence from a Social Media Startup
Published: 19 January 2026| Version 1 | DOI: 10.17632/vmfd65ydk9.1
Contributors:
zefanya danendra, Description
This data is the result of interviews with 3 sources who have important roles in decision-making at a digital agency or social media management company in Indonesia to see the analysis of business strategies in the digital era.
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Institutions
- Bina Nusantara University
Categories
Entrepreneurship