Survey of the Effectiveness of Using the AWM Laundry Application at Washes Lifesyle Laundry Tegal

Description

This dataset contains respondents' feedback on the effectiveness of using the AWM Laundry application at Washes Lifestyle Laundry Tegal, covering variables such as information quality (IQ), perceived usefulness (PU), perceived useful features (PUF), customer satisfaction (CS), and customer loyalty (CL). Respondents come from various age groups, genders, and Washes Laundry branches, including Mejasem, Merpati, and Slawi, with customer experience ranging from less than a year to more than four years. The data was collected using a Likert scale and aims to measure how well the AWM Laundry application enhances customer experience in terms of ease of use, information reliability, and its impact on customer satisfaction and loyalty toward the laundry service.

Institutions

• Bina Nusantara University

  DKI Jakarta, West Jakarta

Categories

Licence