How AI Virtual Characters Enhance Knowledge Acquisition, Engagement, and Museum Experience: The Mediating Role of Situational Immersion
Description
This repository contains the empirical dataset, survey instruments, and statistical results supporting the research paper "How AI Virtual Characters Enhance Knowledge Acquisition, Engagement, and Museum Experience: The Mediating Role of Situational Immersion". The data were collected from an empirical experiment evaluating how generative AI-driven virtual characters influence knowledge acquisition, user engagement, and museum experience within an interactive role-playing serious game. It includes pre-/post-test scores, measurement scales, and quantitative analysis outputs (e.g., ANCOVA and mediation analysis data). All participant data have been fully anonymized to remove personal identifiers in compliance with institutional ethical review standards.