No browsing, no donating: Impact of image emotion and color on browsing intention in online charitable fundraising
Published: 29 November 2022| Version 1 | DOI: 10.17632/w38d6vnhzn.1
Contributor:
Chundong ZhengDescription
The file is the dataset for the manuscript entitled 'No browsing, no donating: Impact of image emotion and color on browsing intention in online charitable fundraising' by Zheng et al., including the data of three studies shown in the manuscript.Drawing on the theories of color psychology, schema inconsistency and sympathy, this study investigates how the image color of the victims affects donors’ attention.
Files
Institutions
Tianjin University
Categories
Attention, Emotion, Charity, Image Color Processing
Funding
National Natural Science Foundation of China
[72172102]