Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach

Name: Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach
Creator: Nicholas Herman
Published: 2025-06-10T14:18:31.368Z
Keywords: Questionnaire

Herman, Nicholas; Murniati, Murniati

doi:10.17632/w5ms8tts49.1

Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach

Published: 10 June 2025| Version 1 | DOI: 10.17632/w5ms8tts49.1

Contributors:

Nicholas Herman,

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Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach Data

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Bina Nusantara University

Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach

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