Counterfeit Data

Published: 17 July 2026| Version 1 | DOI: 10.17632/w64xfbyvw9.1
Contributor:
KOK LOANG OOI

Description

The Excel file includes: ID Consumer Status Sensitivity (λ) Counterfeit Similarity (α) Consumer Wealth First-cycle Luxury Purchase (0/1) Counterfeit Purchase (0/1) Second-cycle Luxury Purchase (0/1) First-cycle Luxury Price (P1) Counterfeit Price (Pc) Second-cycle Luxury Price (P2) First-cycle Profit Counterfeit Profit Second-cycle Profit Overall Profit Consumption Utility Status Utility Total Utility

Files

Categories

Social Sciences, Brand Equity, Luxury Goods

Licence