Sustainable Business Strategies in Duombe Start-ups: Examining Product Quality, Promotion, Price, and Packaging on Purchase Decisions with Brand Image as a Mediator

Published: 11 March 2025| Version 1 | DOI: 10.17632/w6m8sxgs7b.1
Contributors:
Nicholas Herman,

Description

Sustainable Business Strategies in Duombe Start-ups: Examining Product Quality, Promotion, Price, and Packaging on Purchase Decisions with Brand Image as a Mediator Data

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Institutions

  • Bina Nusantara University

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Literature Review

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