Development and Validation of an Advertisement Persuasiveness Scale (APS)

Published: 9 January 2024| Version 1 | DOI: 10.17632/w7f5jrtrrs.1
Contributor:
Rabia Abhay

Description

the current data is for developing a scale named "Advertisement Persuasiveness Scale" The following data shows a) CFA analysis of the items, b) total scale items and reviewer comments 3) AMOS output

Files

Steps to reproduce

distribute the developed scale participants to reproduce the results.

Institutions

Christ University

Categories

Marketing, Advertising, Advertising Effectiveness

Licence