User Acceptance of Augmented Reality Furniture Catalogue

Description

This dataset supports the study on consumer acceptance of an augmented reality (AR) furniture catalogue using a survey approach. It contains the anonymized quantitative survey responses from consumers who interacted with a web-based AR furniture catalogue prototype. The study investigates how cognitive and emotional factors affect purchase intention. All personal identifiers have been removed to protect participants' privacy. The dataset is intended to facilitate transparency, reproducibility, and future research on AR adoption, consumer behaviour, and immersive technologies in online furniture retail.

Institutions

• Shih Chien University

  Taiwan, Taipei

Categories

Funders

• National Science and Technology Council

  Taipei

  Grant ID: NSTC 115-2410-H-158-002

Licence