Dataset of ‘Interpreting Emerging Strategies in Soft Power: Model & Modalities of India and South Korea’
Description
This study examines the soft power strategies of India and South Korea, focusing on their respective models and methods. Both countries have emerged as significant middle powers, boasting distinct cultural, economic, and technological strengths that shape their global presence. The study compares their approaches, emphasizing how cultural diplomacy, people-to-people exchanges, public diplomacy, and strategic branding enhance their international reputation. The analysis also examines how these soft power strategies influence bilateral relations and regional dynamics, which in turn impact their global standing and diplomatic influence. This dataset acts as a resource for analyzing and interpreting emerging soft power strategies adopted by India and South Korea, respectively, to expand their influence and presence in their soft power efforts. The data was collected through a web-based questionnaire distributed primarily to people aged 18 – 61 and above in India. A total of 511 valid data points were collected from respondents across 28 states and one union territory in India, providing extensive geographic coverage, and were stored in Mendeley. It includes diverse question formats such as single-choice, multiple-choice, and open-ended questions. This data could be analysed from a broad objective such as, to analyze and compare the soft power models of India and South Korea. To identify and evaluate the key modalities of soft power deployment. To assess the impact of soft power on bilateral relations and regional dynamics. And to highlight the limitations and future prospects of soft power engagement. Therefore, there were two main hypotheses: first, India and South Korea follow different models of soft power, with India focusing on its normative initiatives and civilizational legacy, while South Korea’s approach to soft power emphasizes economic development and national progress. Second, the use of soft power strategies is more effective in improving international standing and national branding when actively supported and integrated into national foreign policy frameworks. This data reflects public perception in India regarding the soft power strategies used by both India and South Korea. It highlights specific strategies employed by India and South Korea to increase their reach, shape narratives, and enhance nation branding in the changing landscape of international relations.
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Steps to reproduce
The Research design adopted for this research is a Mixed-Method approach (Quantitative and Qualitative methods) to measure tangible outcomes of public perception on cultural diplomacy, public diplomacy, and strategic branding of India’s and South Korea’s soft power.
Institutions
- Goa University