Brand Awareness Publication Dataset from 1942 to 2019

Published: 16 May 2020| Version 1 | DOI: 10.17632/wf9t9n99gt.1
Contributors:
Agung Purnomo,
Nur Asitah

Description

The brand awareness reseach & publication dataset, which was indexed by Scopus from 1942 to 2019. The dataset contains data authors, authors ID Scopus, title, year, source title, volume, issue, article number in Scopus, DOI, link, affiliation, abstract, index keywords, references, Correspondence Address, editors, publisher, conference name, conference date, conference code, ISSN, language, document type, access type, and EID.

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Institutions

Bina Nusantara University, Universitas Airlangga

Categories

Marketing, Brand Management, Bibliometrics

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