Attitude and Intention to Use Chatbots in e-Commerce: The Moderating Role of Personal Innovativeness
Description
This dataset is collected from 312 survey respondent. The unit of analysis in this study is e-commerce users in Indonesia who have used e-commerce and have experienced problems with it, such as service failures, dissatisfaction, and difficulties. The research approach uses quantitative methods, such as surveys/questionnaires using Google Forms, to measure six variables. The questions measure consumers' responses using Likert’s scales. The scale ranges from 1= strongly disagree to 5= strongly agree. There are six variables; perceived usefulness, perceived ease of use, perceived accuracy, perceived completeness, personal innovativeness, attitude and intention to use. The SmartPLS 4.0 program will analyze the collected data. Each variable will be investigated thoroughly.
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Institutions
- Binus University - JWC Campus