Dataset on Consumer Autonomy and Decision-Making in Online Tourist Package Purchases
Description
This dataset contains primary survey data concerning the determinants of consumer autonomy within the context of e-tourism. The study explores how factors such as trust, prior experience, and information richness influence perceived consumer autonomy and subsequent decision-making processes in online tourist package procurement. The data were collected using a quantitative Computer-Assisted Web Interview (CAWI) methodology. The final sample comprises 581 Polish consumers who purchased a tourist package online within the 12 months preceding the survey. The dataset is fully anonymized and includes responses on perceived risk, trust, information accessibility, decision-making difficulty, and post-purchase satisfaction. This dataset serves as the empirical foundation for research on consumer empowerment in digital environments. It is intended for researchers and analysts investigating behavioral patterns in the tourism industry, cognitive load in e-commerce, and the role of trust-building mechanisms in online sales channels. Content: Methodology: Quantitative CAWI survey. Sample Size: 581 respondents (Polish market). Variables include: Demographic data, prior online purchase experience, trust metrics, perceived information richness, risk perception scales, measures of decision-making difficulty, and post-purchase satisfaction scores.
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Institutions
- Maria Curie-Skłodowska UniversityLublin, Lublin