Parasocial identification and the impact on travel intentions

Published: 28 July 2021| Version 1 | DOI: 10.17632/wjy3d4cff2.1
Anna Irimias


Respondents were selected on the basis of having watched at least one of the eight seasons (without missing an episode), on the assumption that the viewers of long-running TV shows will have experienced some degree of parasocial identification. Data was analysed with PLS-SEM.