Parasocial identification and the impact on travel intentions

Published: 28 July 2021| Version 1 | DOI: 10.17632/wjy3d4cff2.1
Contributor:
Anna Irimias

Description

Respondents were selected on the basis of having watched at least one of the eight seasons (without missing an episode), on the assumption that the viewers of long-running TV shows will have experienced some degree of parasocial identification. Data was analysed with PLS-SEM.

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