Socially responsible food consumption in Mexico

Published: 26 October 2022| Version 1 | DOI: 10.17632/wksx357hch.1
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Description

The questionnaire was supported from stimulus-organism-model and the health belief model. A sample of 834 data of adults from the metropolitan area of Mexico City was collected from August 19 to September 12, 2022. Only people over 18 who resided within the metropolitan area of Mexico City were chosen. Only the data that was validated is shown The variables are five categorical: age (AGE), gender (GEN), scholarship (SCH), religious (REL), occupation (JOB). The scale of age was 1 for generation Z, 2 for generation Y, 3 for generation X, 4 for baby boomers, and 5 for 78 years above. The scale of gender was 1 for female and 2 for male. The scale of scholarship was 2-secondary, 3-high school, 4-bachelor’s degree, 5-master’s degree, and 6-doctorate. The variable religious had two values 1 for religious and 2 for not religious. The scale of occupation was 1 for student, 2 for employee, 3 for entrepreneur, 4 for businessman and 5 for none. The constructs were cue to action/social networks (SOCMED5), perceived severity (SEVPER), perceived benefits (BENPER), perceived barriers (INCPER), identity (IDEN), attitude (ATT), emotions (EMO), frequency of behavior (FREC), socially responsible consumption (CSREXT, RAC, EVI).

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Sustainability, Consumption, Consumer Behavior, Food Acceptance, Generational Difference

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