Data set "What type of client do you need?"
Published: 7 July 2022| Version 1 | DOI: 10.17632/wmm4sprjhr.1
This study aims to find the key customer-based factors that influence the brand value co-creation process in the banking sector, analyzing the dynamics in different customers across national cultures and idiosyncrasies.
Colegio de Estudios Superiores de Administracion
Marketing, Consumer Behavior