Data set "What type of client do you need?"

Published: 7 July 2022| Version 1 | DOI: 10.17632/wmm4sprjhr.1
Contributor:
Nathalie Pena-Garcia

Description

This study aims to find the key customer-based factors that influence the brand value co-creation process in the banking sector, analyzing the dynamics in different customers across national cultures and idiosyncrasies.

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Institutions

Colegio de Estudios Superiores de Administracion

Categories

Marketing, Consumer Behavior

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