The Evolution of Omnichannel in Digital Era: A Bibliometric Analysis

Published: 7 October 2024| Version 1 | DOI: 10.17632/wtxg8xbcrx.1
Contributors:
Trixie Ordelia Halim, Febby Pratama

Description

Data mining from the Scopus database on publications on the topic of omnichannel from 2010 to 2023.

Files

Institutions

  • Bina Nusantara University

Categories

Marketing, Digital Technology, Bibliometric Review

Licence