Nostalgia

Published: 08-02-2021| Version 1 | DOI: 10.17632/wwb755tx2z.1
Contributors:
Junjie Wang,
Bing Shi,
Chunyu Tan,
Jiaming Shi,
Tingyun Hu

Description

This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of four studies were conducted with a focus on the moderation of consumers' power distance belief.

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