Survey Data on Social Media Influencer Credibility, Brand Trust, Impulsive Buying, and Repurchase Intention among Indonesian Social Media Users

Description

This dataset contains questionnaire responses from active social media users in Indonesia who were screened on prior purchases influenced by social media influencers. The survey measures Social Media Influencer Credibility through attractiveness, trustworthiness, and expertise, together with Brand Trust, Impulsive Buying, and Repurchase Intention. The repository package contains an anonymized 208-response raw dataset, a 167-response cleaned dataset used for subsequent analysis, a variable codebook, and a cleaning reconciliation file. Exact response timestamps have been removed from the public copies to reduce re-identification risk.

Steps to reproduce

1. Use the anonymized raw dataset as the starting survey file. 2. Apply the study's documented eligibility and data-quality screening rules. 3. Use the cleaned dataset containing 167 retained responses for the analysis reported in the manuscript. 4. Construct Social Media Influencer Credibility from the attractiveness, trustworthiness, and expertise dimensions and analyze the measurement and structural models using the study's PLS-SEM procedure.

Institutions

• Binus University

  Jakarta, Jakarta

Categories

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