Communication strategies of contemporary Ukrainian trade union organizations
Description
This dataset was compiled for a doctoral research project on communication strategies of contemporary Ukrainian trade union organizations (field: Journalism). It combines multi-method evidence on trade union communication in the context of full-scale war and accelerated digital transformation. The dataset includes: (1) a structured content-analysis corpus of official digital communications produced by five large sectoral trade unions (PPONU, PPOZU, PZTBU, PMGU, PJKGU) across four channels—official websites, Facebook pages, Telegram channels, and YouTube. The corpus covers three time periods (24.02.2021–23.02.2022; 24.02.2022–24.02.2023; 21.10.2024–21.04.2025) and contains the complete corpus of 7,405 content units from websites/Facebook/Telegram within the defined sampling frame (five unions × three time periods), plus a separate sub-corpus of 26 YouTube videos. Each unit of analysis corresponds to a single publication/item and was coded using a purpose-built codebook developed and piloted within the project. (2) a survey dataset collected among trade union members during 08.08–08.09.2025 (N=678), enabling both an overall snapshot and comparisons across unions; and (3) qualitative materials from five semi-structured expert interviews in corporate/strategic communication and records from participant observation. The dataset supports cross-union, cross-channel, and cross-period comparisons of communication practices (e.g., genre/format, thematic priorities, accountability and feedback mechanisms), as well as analysis using an indicator framework (CI/RI/PI/SRR). Survey data are anonymized/aggregated and include no direct personal identifiers. The qualitative component consists of interviews with experts whose names are disclosed with their consent.