Dataset of user perceptions, perceived justice, and resistance intentions in interactions with virtual streamers

Description

This dataset presents the results of a survey of Vietnamese Generation Z examining resistance intention toward virtual streamers. The dataset is grounded in Justice Theory, Computers as Social Actors Theory, Diffusion of Innovations Theory, and the Stimulus Organism Response framework. The data capture young users’ perceptions and behavioral responses to virtual streamers, providing insights into the psychological and behavioral mechanisms underlying resistance intention in a digital and technology driven context.

Institutions

• National Economics University

  Hanoi, Hanoi

Categories

Licence