Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods
Published: 10 March 2025| Version 1 | DOI: 10.17632/x6wmk98nds.1
Contributor:
Tonka SesarinoDescription
This dataset is collected from 242 filtered survey responders consist of 7 variables: Push = 2, Pull 2, Mooring = 2, and Independent = 1. To support this research: "Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods"
Files
Institutions
Binus University - JWC Campus
Categories
TV, Customer Loyalty Study, Television Broadcasting