Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods

Published: 10 March 2025| Version 1 | DOI: 10.17632/x6wmk98nds.1
Contributor:
Tonka Sesarino

Description

This dataset is collected from 242 filtered survey responders consist of 7 variables: Push = 2, Pull 2, Mooring = 2, and Independent = 1. To support this research: "Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods"

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Institutions

Binus University - JWC Campus

Categories

TV, Customer Loyalty Study, Television Broadcasting

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