Contemporary Political Communication in the Philippines: A Secondary Data Analysis of Senate-Related Public Discourse
Description
This study used a qualitative research design with secondary data analysis using documentary analysis and media framing to examine contemporary political communication in the Philippines. The qualitative approach was considered appropriate because the focus was on understanding political narratives, media representations, public discourse, and communication patterns surrounding political controversies and events related to the Senate. By analyzing public documents, news reports, official statements, digital discussions, and media content, the focus is on how political issues are framed and interpreted in media organizations and the public. Additionally, media framing analysis allows the researcher to identify recurring themes, dominant narratives, and communication strategies that influence public perception, political awareness, and trust in institutions. This design is suitable for providing a deep and contextual understanding of the dynamics of political communication within the contemporary democratic society in the Philippines.
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Steps to reproduce
The study followed a systematic qualitative secondary data collection procedure to ensure transparency and reproducibility of the research process. Data were gathered from publicly available and credible sources between 2025 and 2026, including official Senate proceedings, government press releases, online news articles from major Philippine media organizations, scholarly journals, and publicly accessible social media discussions related to Senate-related political controversies and contemporary political communication. A purposive sampling technique was used to select only materials directly relevant to media framing, political narratives, and public discourse, while excluding unverified, anonymous, and non-credible sources. Data collection was guided by keyword searches such as “Philippine Senate controversy,” “political communication,” “media framing,” and “public discourse,” and was organized thematically based on emerging patterns. The collected data were then processed through documentary analysis and media framing analysis, involving stages of data familiarization, coding, categorization, and thematic interpretation. All materials were systematically stored and organized using digital tools such as Microsoft Word and spreadsheets to facilitate coding and comparison of themes. Since the study relied solely on secondary data, no laboratory instruments, experimental procedures, or human participants were involved, ensuring that the entire workflow remained non-invasive and fully reproducible for future researchers.
Institutions
- Biliran Province State UniversityEastern Visayas, Naval