Materialism Guilt Data

Published: 14 February 2023| Version 1 | DOI: 10.17632/x8np8cg729.1
Contributor:
Rahul Kumar Sett

Description

This data is from 212 individuals. The perceived guilt and relative price preferences of these individuals were captured. Individuals differed in their regulatory focus (manipulated).

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Categories

Marketing, Consumer Behavior

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