Identifying essential factors on the purchase intention of customers through advergames
Published: 17 August 2020| Version 1 | DOI: 10.17632/xbnxk8d58z.1
Contributors:
Mohammad Hossein Rezvani, Description
We identify the important factors in buy intention through advergames and then prioritize them. The results of this research include important implications for brand marketing through advergames.
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Institutions
Qazvin Islamic Azad University
Categories
Structural Analysis