Identifying essential factors on the purchase intention of customers through advergames

Published: 17 August 2020| Version 1 | DOI: 10.17632/xbnxk8d58z.1
Contributors:
Mohammad Hossein Rezvani, Reza Moradi Rahimabad

Description

We identify the important factors in buy intention through advergames and then prioritize them. The results of this research include important implications for brand marketing through advergames.

Files

Institutions

  • Qazvin Islamic Azad University

Categories

Structural Analysis

Licence