Data set for: Social media impact of tourism managers: A decision tree approach in happiness, social marketing and sustainability

Name: Data set for: Social media impact of tourism managers: A decision tree approach in happiness, social marketing and sustainability
Creator: Araceli Galiano Coronil
Published: 2025-02-28T20:57:05.648Z
Keywords: Tourism, Marketing, Sustainability, Happiness

Galiano Coronil, Araceli; Blanco-Moreno, Sofía; Tobar, Luis; Gutiérrez Montoya, Guillermo Antonio

doi:10.17632/xjprfyyjpz.1

Data set for: Social media impact of tourism managers: A decision tree approach in happiness, social marketing and sustainability

Published: 28 February 2025| Version 1 | DOI: 10.17632/xjprfyyjpz.1

Contributors:

Araceli Galiano Coronil, Sofía Blanco-Moreno, Luis Tobar, Guillermo Antonio Gutiérrez Montoya

Description

This database contains 1,082 Twitter messages published from January 1 to December 31, 2022, by the official Twitter profiles of the most active tourism managers in the autonomous communities of Spain.

Data set for: Social media impact of tourism managers: A decision tree approach in happiness, social marketing and sustainability

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