The Impact of Immersion on Consumers' Purchase Intention: A Moderated Mediation Model Mediated by Trust and Moderated by Shopping Involvement
Published: 14 January 2026| Version 1 | DOI: 10.17632/xrr3m9y6cf.1
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CHAOQUN HEDescription
A Moderated Mediation Model Mediated by Trust and Moderated by Shopping Involvement
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Psychology, Marketing, Consumer Behavior, Consumer Analysis, Economics of Electronic Commerce