MUSHROOMING TRENDS: EXPLORING THE EPHEMERAL NATURE OF SOCIAL MEDIA TREND BASED ENTREPRENEURIAL VENTURES AND THE MODERATING ROLE OF ENTREPRENEURIAL PASSION.
Description
This study explores the relationship between social media trend-based business adoption and business longevity, commonly referred to as the "mushroom effect," with a specific focus on the moderating role of entrepreneurial passion. Data were collected from 152 entrepreneurs in Kerala, India, who were inspired by social media trends to start their ventures. The dataset includes responses on key constructs such as Relative Advantage, Compatibility, Complexity, Triability, and Observability, which are crucial for understanding how social media trends influence business sustainability. The findings indicate a significant positive correlation between the adoption of social media trends and business longevity, suggesting that ventures that effectively integrate these trends are more likely to achieve long-term success. Moreover, the data reveals that entrepreneurial passion significantly strengthens this relationship, meaning that passionate entrepreneurs are better equipped to sustain their businesses even as social media trends evolve. This dataset, collected via a structured questionnaire with validated scales, provides valuable insights into the dynamics of social media-driven entrepreneurship. It is particularly useful for analyzing how different dimensions of trend adoption and entrepreneurial passion contribute to business sustainability. Researchers and practitioners can utilize this data to further explore the factors that mitigate the "mushroom effect" and enhance business longevity. The data are suitable for analysis using Structural Equation Modeling (SEM) or other statistical methods, offering a robust foundation for understanding the intersection of social media trends and entrepreneurial success. By providing a detailed look at how trend adoption and passion interact to influence business outcomes, this dataset is essential for developing strategies to leverage social media trends and manage entrepreneurial passion for long-term success.