The Effectiveness of Live Shopping Features as a Marketing Strategy in Influencing Customer Purchase Intention
Published: 28 February 2025| Version 1 | DOI: 10.17632/xtcvwkrj82.1
Contributors:
, Description
This is the questionnaire data and also the dataset of the questionnaire results “The Effectiveness of Live Shopping Features as a Marketing Strategy in Influencing Customer Purchase Intention”
Files
Steps to reproduce
the data collection by utilizing google form e-forms containing statements of each variable with a level 5 Likert scale benchmark which will be distributed via social media.
Institutions
Bina Nusantara University
Categories
Internet-Based Information Systems, Marketing Strategy, Digital Marketing