Virtual and Human Influencer Experiment Video

Published: 11 October 2024| Version 1 | DOI: 10.17632/xthmb6kgy2.1
Contributor:
Yahan Xiong

Description

Here's a video of the experiment used in the thesis "Can virtual influencers replace human influencers? --Tests based on content characteristics and product type"

Files

Institutions

  • Jiujiang University

Categories

Management, Marketing

Licence