Mass Participation Running Event Data
Description
Mass Participation Running Event Data was taken during the running event to better understand how the consumers engage in the participation event. The data was gathered in early year 2026. The data was captured in the Indonesian language. The respondents were asked to fill out the questionnaire voluntarily. No sensitive and private information was recorded that can identify a specific person. The respondent can stop participating anytime, and the unfinished data will be removed and not included in the research. The data consist of demographics and indicators related to the measured variables. The demographic data consisted of gender, age, and monthly income. The specific variables are digital activation, brand image perception, attitude, subjective norms, and consumer engagement. Each of the variables has several indicators. The indicators were instrumented by using a five-point Likert scale from 1 as "I completely disagree" to 5 as "completely agree."
Files
Institutions
- Sepuluh Nopember Institute of TechnologyEast Java, Surabaya