Online Purchase Intention of Plant-Based Foods

Published: 12 December 2023| Version 1 | DOI: 10.17632/xvn9ngmc46.1
Contributor:
Weerachon Sawangproh

Description

Understanding Online Purchase Intention of Plant-Based Foods: Exploring Causal Factors and Moderating Role of Self-Efficacy within the S-O-R Theory

Files

Institutions

Mahidol University

Categories

Consumer Behavior, Consumer Intention, Cereal-Based Foods

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