Online Purchase Intention of Plant-Based Foods
Published: 12 December 2023| Version 1 | DOI: 10.17632/xvn9ngmc46.1
Contributor:
Weerachon SawangprohDescription
Understanding Online Purchase Intention of Plant-Based Foods: Exploring Causal Factors and Moderating Role of Self-Efficacy within the S-O-R Theory
Files
Institutions
Mahidol University
Categories
Consumer Behavior, Consumer Intention, Cereal-Based Foods