Café as a Social Symbol: Exploring Media Dependency and Identity Among Generations X, Y, and Z

Published: 21 October 2025| Version 1 | DOI: 10.17632/xyg8mxp5f6.1
Contributors:
Laurensius Richard Kurniawan,

Description

I provide the following data for research purposes to ensure transparency and allow contributors to understand the sources used in developing this scientific article. The data include: 1. Previous research studies, 2. Survey results collected through Google Forms, 3. A summary of data analysis conducted using SPSS, and 4. An Excel table containing the summarized data derived from the Google Form responses.

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Steps to reproduce

The data were collected and processed through several systematic steps. First, a literature review was conducted to gather relevant insights from previous research related to the topic. Second, a quantitative survey was distributed through Google Forms to collect primary data from respondents. Third, the responses were downloaded and organized into an Excel file for preliminary data screening. Fourth, the dataset was analyzed using SPSS software to generate descriptive statistics and mean score summaries. Finally, the processed data were compiled into tables and summarized to support the findings discussed in the article.

Institutions

  • Bina Nusantara University
  • BINUS Malang

Categories

Marketing Research, Entrepreneurship, Consumer Behavior, Business Management, Generational Difference, Social Identity Theory

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