Exploring Customer Retention Dynamics: A Comparative Investigation of Factors Affecting Customer Retention in the Banking Sector Using Mediation-Moderation Approach

Published: 17 June 2024| Version 1 | DOI: 10.17632/y3s53svgvf.1
Contributors:
Muhammad Malik,
, Muttahir Hussain, Salamat Hussain

Description

Exploring Customer Retention Dynamics: A Comparative Investigation of Factors Affecting Customer Retention in the Banking Sector Using Mediation-Moderation Approach Datasets and Questionnaire Using SmartPLS-SEM.

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Categories

Banking, Management, Retention, Customer Satisfaction Study, Technology, Digital Marketing

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