Exploring Customer Retention Dynamics: A Comparative Investigation of Factors Affecting Customer Retention in the Banking Sector Using Mediation-Moderation Approach
Published: 17 June 2024| Version 1 | DOI: 10.17632/y3s53svgvf.1
Contributors:
Muhammad Malik, , , Description
Exploring Customer Retention Dynamics: A Comparative Investigation of Factors Affecting Customer Retention in the Banking Sector Using Mediation-Moderation Approach Datasets and Questionnaire Using SmartPLS-SEM.
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Categories
Banking, Management, Retention, Customer Satisfaction Study, Technology, Digital Marketing
Funding
National Natural Science Foundation of China
72163018