Impact of Service Quality on Purchase Intentions with Consumer Confidence as Mediators
Published: 25 January 2024| Version 1 | DOI: 10.17632/y67kjh6g9n.1
Contributor:
Panca PancaDescription
sharing data, explaining the data processing used, testing validity and reliability and results to answer research hypotheses
Files
Steps to reproduce
Data is distributed through the social media accounts of each individual who is affiliated with PT. Logos Phatos ethos, by filling in the questionnaire, followed by validity testing and continued by confirmatory factor analysis (CFA) testing, after obtaining a fit model, then proceed with structural equation modeling (SEM) to answer the research hypothesis
Institutions
Universitas Borobudur
Categories
Structural Equation Modeling, Confirmatory Factor Analysis, Validity Estimation