CLVP Dataset

Description

Artificial intelligence (AI)-based personalisation is ubiquitous in e-commerce, but its impact on long-term customer value has been underexplored. This study examines the impact of customer-perceived AI personalisation (AIP) on customer lifetime value potential (CLVP) through a sequential process of consumer engagement (CE) and customer retention intention (CRI) based on consumer engagement and value perspectives.

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