Influence of (in)congruence aroma of digital food ads on consumer responses
Published: 6 June 2025| Version 1 | DOI: 10.17632/yj9gjh5zpb.1
Contributors:
Ángel del Castillo , Description
Data from 260 participants with/ without aroma (in)congruent.
Files
Institutions
Universitat de Valencia
Categories
Marketing