Psychological features of understanding the brand name in the form of different variants of male and female names

Published: 27 August 2024| Version 1 | DOI: 10.17632/yw94t7953j.1
Contributor:
Наталья Акимова

Description

Brand names in the form of various variants of male and female names always attract the attention of customers. And such brand names are interpreted differently depending on psycholinguistic features. These results make it possible to follow the peculiarities of the understanding of such names at each stage of the understanding process and to identify the most successful and competitive naming model based on names.

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Categories

Psycholinguistics, Consumer Psychology

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