Survey Dataset on Web Accessibility for Persons with Visual Impairment on Destination Management Organization Websites
Description
Means of Data Collection & Hypotheses: Data were collected from three primary sources: (i) students and research scholars affiliated with the Higher Education for Persons with Special Needs (HEPSN) Cell at Pondicherry University, Puducherry; (ii) trainers and trainees of the Karna Vidya Technology Centre (KVTC), Chennai; and (iii) employees engaged in accessibility research within leading software technology corporations in Chennai. A network sampling approach was employed to recruit participants. Initially, the survey was administered using Google Forms. However, accessibility barriers soon emerged: several respondents submitted inconsistent responses, and after a few completions, the platform introduced CAPTCHA verification, which could not be completed independently by persons with visual impairment. To address these issues, the researcher subsequently collected data in person. Responses were directly recorded into Microsoft Excel to ensure accuracy and completeness. The procedure involved sharing the questionnaire with participants via e-mail or portable drive. Before completing the survey, respondents were asked to browse the official state tourism website (VisitFlorida.com) for approximately 15–20 minutes, ensuring their responses reflected an authentic browsing experience. Participation was voluntary, and eligibility criteria required that respondents be over 20 years of age, have a diagnosed visual impairment, and possess at least one year of experience using assistive technologies (e.g., screen readers). The questionnaire was administered in English, with clarifications provided verbally when requested. A total of 330 individuals were approached, of whom 265 provided usable responses, yielding an effective response rate of 80.3%. Data collection was carried out between June and August 2025. Ethical Considerations. This study was conducted independently and was not affiliated with any academic institution; therefore, no institutional review board approval was sought. Nonetheless, the research adhered to the ethical principles of the Declaration of Helsinki (2013 revision). All participants were informed about the purpose of the study, their voluntary participation, and their right to withdraw at any stage without disadvantage. Informed consent was obtained verbally prior to participation, which was considered appropriate given the accessibility needs of the population under study. Hypotheses: • H1: Usability (as a second-order construct comprising Website Design Quality, Content Readability, and Assistive Technology Compatibility) positively influences Perceived Web Accessibility (PWA). • H2: Digital Literacy positively influences Perceived Web Accessibility (PWA). • H3: Perceived Web Accessibility (PWA) positively influences Intention to Use Destination Management Organization (DMO) websites.
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Means of Data Collection & Hypotheses: Data were collected from three primary sources: (i) students and research scholars affiliated with the Higher Education for Persons with Special Needs (HEPSN) Cell at Pondicherry University, Puducherry; (ii) trainers and trainees of the Karna Vidya Technology Centre (KVTC), Chennai; and (iii) employees engaged in accessibility research within leading software technology corporations in Chennai. A network sampling approach was employed to recruit participants. Initially, the survey was administered using Google Forms. However, accessibility barriers soon emerged: several respondents submitted inconsistent responses, and after a few completions, the platform introduced CAPTCHA verification, which could not be completed independently by persons with visual impairment. To address these issues, the researcher subsequently collected data in person. Responses were directly recorded into Microsoft Excel to ensure accuracy and completeness. The procedure involved sharing the questionnaire with participants via e-mail or portable drive. Before completing the survey, respondents were asked to browse the official state tourism website (VisitFlorida.com) for approximately 15–20 minutes, ensuring their responses reflected an authentic browsing experience. Participation was voluntary, and eligibility criteria required that respondents be over 20 years of age, have a diagnosed visual impairment, and possess at least one year of experience using assistive technologies (e.g., screen readers). The questionnaire was administered in English, with clarifications provided verbally when requested. A total of 330 individuals were approached, of whom 265 provided usable responses, yielding an effective response rate of 80.3%. Data collection was carried out between June and August 2025. Ethical Considerations. This study was conducted independently and was not affiliated with any academic institution; therefore, no institutional review board approval was sought. Nonetheless, the research adhered to the ethical principles of the Declaration of Helsinki (2013 revision). All participants were informed about the purpose of the study, their voluntary participation, and their right to withdraw at any stage without disadvantage. Informed consent was obtained verbally prior to participation, which was considered appropriate given the accessibility needs of the population under study. Hypotheses: • H1: Usability (as a second-order construct comprising Website Design Quality, Content Readability, and Assistive Technology Compatibility) positively influences Perceived Web Accessibility (PWA). • H2: Digital Literacy positively influences Perceived Web Accessibility (PWA). • H3: Perceived Web Accessibility (PWA) positively influences Intention to Use Destination Management Organization (DMO) websites.
Institutions
- Popular Educational Trust