How Anthropomorphism and Self-Disclosure Matching Shapes Usage Intention of AI Companions: The Dual Paths of Warmth and Resistance

Description

H1: There is a significant interaction between perceived anthropomorphism and the degree of self-disclosure on usage intention the product. H1a: Under high anthropomorphism conditions, the positive effect of high self-disclosure on usage intention is stronger. H1b: Under high self-disclosure conditions, the positive effect of perceived anthropomorphism on usage intention is stronger. H2: Perceived warmth plays a significant positive mediating role between perceived anthropomorphism and usage intention. H3: Psychological resistance plays a significant negative mediating role between perceived anthropomorphism and usage intention. H4: Self-construction significantly moderates the effect of the interaction between perceived anthropomorphism and self-disclosure on perceived warmth. Compared to independent self-constructing individuals, the interactive effect on perceived warmth is stronger for dependent self-constructing individuals. H5: Self-construction significantly moderates the effect of the interaction between perceived anthropomorphism and self-disclosure on psychological resistance. Compared to individuals with dependent self-construction, those with independent self-construction exhibit a stronger positive effect of this interaction on psychological resistance.

Institutions

• Yanshan University

  Hebei, Qinhuangdao

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