Dr. Vikas Arya -Brand Equity
Published: 22 September 2020| Version 1 | DOI: 10.17632/z3htp6r28k.1
Dr. vikas arya
This study is conducted to measure the impact of "Brand Communication on SNSs to Brand Equity in the presence of Brand Attachment which act as a mediator.
Rajalakshmi School of Business
Communication, Social Networks, Attachment, Brand Equity