Dr. Vikas Arya -Brand Equity
Published: 22 September 2020| Version 1 | DOI: 10.17632/z3htp6r28k.1
Contributor:
Dr. vikas aryaDescription
This study is conducted to measure the impact of "Brand Communication on SNSs to Brand Equity in the presence of Brand Attachment which act as a mediator.
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Institutions
Rajalakshmi School of Business
Categories
Communication, Social Networks, Attachment, Brand Equity