From service quality to loyalty in the banking industry
Published: 14 May 2026| Version 1 | DOI: 10.17632/z7vcdvbh38.1
Contributors:
Fatima Zahrae HADRAN, , Description
Dataset on the Moroccan bank customers' perceptions of service quality dimensions (tangibles, responsiveness, assurance, empathy), satisfaction, trust, engagement, and brand loyalty.
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Institutions
- Abdelmalek Essaâdi UniversityTanger-Tetouan-Al Hoceima, Tétouan
Categories
Banking, Brand Satisfaction, Trust, Consumer Attitude, Customer Loyalty, Customer Satisfaction Study