Generational Differences in Music Perception: Optimising Background Music for Grocery Retail Stores in Slovakia

Published: 10 June 2025| Version 1 | DOI: 10.17632/zj847r2gt9.1
Contributor:
Peter Vaško

Description

Quantitative date: customer identification based on camera. Software analyzed visitors (day time, gender, generation...) based on face analysis. Questionaire - music preferences in retail store in Slovakia.

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Institutions

  • Slovenska polnohospodarska univerzita

Categories

Consumer Behavior, Consumer Preference, Consumer Shopping Behavior

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