Ad model age preference by gender

Published: 30 January 2019| Version 1 | DOI: 10.17632/zm3d58b86m.1
Contributor:
Sigal Tifferet

Description

Fictitious advertisements were created for mineral water, chewing gum and energy bars, manipulating the age of the models. Each participant was randomly placed in one of four conditions using a 2 (Model Age) x 2 (Model Gender) between-subjects experimental design and asked to rate the ads.

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Institutions

Ruppin Academic Center

Categories

Evolutionary Psychology, Advertising, Consumer Psychology

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