Exploring Factors influencing the Online Impulse Buying Behavior of Students on TikTok Shop
Published: 1 July 2024| Version 1 | DOI: 10.17632/zz74tx28j2.1
Contributors:
Duy Nguyen, Huan PhanDescription
The dataset aims to explore the factors influencing the online impulse buying behavior of university and college students in Can Tho, a central city in the Mekong Delta of Vietnam, on TikTok Shop. Data collection was conducted from January 2024 to March 2024 via an online questionnaire, resulting in 361 valid responses.
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Categories
Asian Consumer Behavior, Impulse Buying, Behavioral e-Commerce