International Journal of Research in Marketing

Longitudinal data on twin-cars prices

This data demonstrates emotional contagion effects within a digital marketing communication. The use of smiling emojis creates a positive affective reaction which mediates the effect on relationship strength within a service marketing context. This effect is conditional upon the existence of a communal relationship. Data was collected in one lab study and two online studies to demonstrate this effect. In study 1, use of biometric equipment shows that unconscious affect, measured through frames spent smiling, serially mediates the effect of conscious (self-reported) affect on relationship strength with the message sender. In studies 2 and 3, the effects of the smiling emoji on positive affect and relationship strength are conditional upon an existing communal relationship between sender and receiver.

These are the 2 data sets of the surveys presented in the article "Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine" to be published in International Journal of Research in Marketing

Data for: Remaining Focus Increases Task Evaluation and Future Task Perseverance

There are two files uploaded. First file, 'Creating variables.sas' contains SAS code used to put the data together and the second file, 'Regressions adv_sent.do' contains STATA code used to run regression models.